Gracen Humphrey, Business Development and Marketing Manager
Can you describe what your current role involves?
I am the business development and marketing manager for New Dawn Risk, responsible for everything from brand awareness and content creation to maximizing engagement opportunities for each of our broking teams.
What is your favourite insurance fact?
There are so many weird ones, but probably the fact that America Ferrera’s smile is insured for $10 million!
What did you do before joining New Dawn Risk?
I’m American, born and raised in «the South». In 2019, however, I traded my cowboy boots for a kilt and left the USA to pursue a master’s degree up at the University of Glasgow in Scotland. Up until my big UK move, I served as the Director of Marketing at a wealth management company in Raleigh, North Carolina.
Tell us one thing about your career we didn’t know:
I have a BA in Creative Writing from North Carolina State University. I used to think one day I might write a book, but now I’m very positive that I’m better suited for shorter pieces…. typically ones that stick to a 250-character limit.
What are your hobbies outside of work?
Outside of work, I used to enjoy traveling – but the current conditions have pretty much tossed that hobby out the window. These days I spend most of my time enjoying walks through Clapham Common, listening to true crime podcasts, and cooking up any dishes that only require some gut instinct and a large handful of garlic.
Describe your current job in 15 words
I’m the COO – I basically grease the wheels of commerce and try to keep everything (and everyone!) on the straight and narrow.
Favourite insurance fact
David Beckham’s legs were insured in Lloyd’s for £100,000,000!
What did you do before you joined New Dawn Risk?
I spent my three years at university in a lab coat studying Cell Biology, then a brief stint at a stockbroking firm before finding my calling in insurance…
Tell us one thing about your career at New Dawn Risk that we don’t know.
On an early business trip to the USA, I drove a Fiat 500 over four hundred miles across the MidWest. I drew some odd looks at the traffic lights.
What is your hobby outside work?
Cooking curries and child-rearing.
Favourite insurance fact
That the term ‘underwriter’ comes from exactly that; someone who wrote their name under the terms of an early insurance contract (usually executed in Edward Lloyd’s Coffee House).
Best risk or deal you have ever placed
I’m very proud to have been involved in setting up the new United Arab Emirates employment guarantee insurance scheme which has already insured 3,500,000 workers in its first twelve months.
Tell us one thing about New Dawn Risk that we don’t know
When choosing the name of the company, we wanted something that reflected our ambition to bring something new and fresh to a very old and often staid industry; and a name that can be easily translated into any other language and that was totally different to anything else in our market.
What is your hobby outside work?
I can’t really call it a hobby, because I don’t spend enough time doing it, but I love sailing and hope to do more of it!
