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Getting to know the team: Gracen Humphrey, Business Development and Marketing Manager

Can you describe what your current role involves?

I am the business development and marketing manager for New Dawn Risk, responsible for everything from brand awareness and content creation to maximizing engagement opportunities for each of our broking teams.  


What is your favourite insurance fact?

There are so many weird ones, but probably the fact that America Ferrera’s smile is insured for $10 million!


What did you do before joining New Dawn Risk?

I’m American, born and raised in “the South”. In 2019, however, I traded my cowboy boots for a kilt and left the USA to pursue a master’s degree up at the University of Glasgow in Scotland. Up until my big UK move, I served as the Director of Marketing at a wealth management company in Raleigh, North Carolina. 


Tell us one thing about your career we didn’t know:

I have a BA in Creative Writing from North Carolina State University.  I used to think one day I might write a book, but now I’m very positive that I’m better suited for shorter pieces…. typically ones that stick to a 250-character limit. 


What are your hobbies outside of work?

Outside of work, I used to enjoy traveling – but the current conditions have pretty much tossed that hobby out the window.  These days I spend most of my time enjoying walks through Clapham Common, listening to true crime podcasts, and cooking up any dishes that only require some gut instinct and a large handful of garlic.